As opposed to banners or hoardings that
are usually flat two dimensional display, holography is three dimensional. You
can move your head and look around the product. Projection techniques are
employed to create an illusion of a three dimensional product suspended in the
air. The effect is mesmerizing and creates a far greater impact that simple two
dimensional prints can never achieve. As such holographic projection is a sure attention getter and the perfect
marketing tool. It brings a product to life through full color three
dimensional display.
Whether it is exhibitions, product launches
or trade shows, holographic projection
adds a new dimension and creates a visual buzz like no other. Instead of
looking at photographic reproductions visitors can now actually feel as if they
are viewing the actual product itself. If haptic or touch technology is
incorporated, the experience can simulate touch and feel. However, even without
this, the effect of holographically projected image is simply stunning and
realistic. Where other stalls are decked out with 2D graphics, you can have a
holographic projector creating a marvelous image of a product that can be
viewed from different angles. You can well imagine how people will be drawn to
look and examine the simulated image. This type of projection does not require
viewers to put on any special glasses and they can view a product in full color
from a 180 degrees perspective or even have a 360 degree view.
For most practical purposes such as use
in trade shows, product promotions and exhibitions, a 180 degree holographic
projector is more than sufficient since the equipment can project three
dimensional images. In its infancy holography relied on the use of film images
created by interference patterns of laser light and hence could project only
monochrome images. Current digital technology for holographic projection is far advanced in that it can
combine the actual product as well as a holographic image suspended in the air
in full color and in full HD. Creating the film required special equipments and
set up. Today’s digital technology is simple and inexpensive and a user can load
any number of such images on a USB drive. The holographic projector can adjust
illumination too.
Yet another projection technique
combines holography with a 19inch LCD display, mapping video to the hologram to
create highly striking visuals. The holographic image appears suspended in
space, whereas a display at the base shows a video, leading to a richer viewing
experience. This method opens up interesting ways to promote products and show
them in a different perspective.
If you wish to create impact and attract
visitors in an exhibition space crowded with posters and banners jostling for
space and for attention, switch to affordable and compact 180 degree holography
projectors. These will prove an instant hit and add to the brand image.
Holography is the technology of the future and, by association, your company
will be perceived as being far ahead of its competitors.
